Lauren Sorrentino launches Skincare by Laurens on the August 11 episode of Jersey Shore: Family Vacation. Learn more about the MTV star’s brand, including details from the launch party seen on ‘The Meatball Show.’ We also have information on the products Lauren offers and how she got into developing skincare for fans.
[SPOILER ALERT: Spoilers ahead for Jersey Shore: Family Vacation Season 5 episode “The Meatball Show.”]
Lauren launched her skincare line in April 2022
The jerseyshore The star hosted a launch party for her brand at Over Easy Kitchen in Holmdel, New Jersey earlier this year. “This event is a big moment for me,” Lauren says in the episode. The brand was named after Lauren’s nickname “Laurens,” but it’s also a smart play on her initials “Lauren S.”
“Oh my God look at the balloons!” Lauren says in the episode when they arrive at the event. The night came with a wall of donuts, a photo booth and elaborate dishes.
Of course, the event touches on the drama surrounding Angelina Pivarnick’s divorce. In previous episodes, Angelina took on Mike and Jenni “JWoww” Farley for getting involved in her divorce from Chris Larangeira. However, everyone put aside their differences to celebrate the launch of Lauren’s skincare.
Lauren’s skincare line offers a range of products
“Over the years, I have become obsessively concerned with protecting and nourishing my skin,” reads the Skincare by Laurens site. “I tried every product I could get my hands on; talk about research [and] development!”
The site continues, “Each product has a purpose and was developed by me based on the most common skincare needs. From individual products to ingredients and packaging, no detail has been overlooked. … We all deserve the best when it comes to our skin!
Skincare by Laurens currently offers Moisturizer, Cleansing Scrub, Overnight Face & Eye Mask, Cucumber Eye Cream, Lip Mask, Lip Scrub, and Soothing Mask. Each has been designed to suit all skin types and is phthalate-, sulfate-, and cruelty-free.
Lauren has been working on this brand for years. The Sorrentinos both use these products religiously as part of their daily routine.
Lauren Sorrentino’s career before her skincare launch
During a conversation Showbiz Cheat Sheet had with Lauren in August 2020, we learned more about her career in the fashion world before moving on to entertainment and possibly skincare. The reality TV star studied fashion at LIM College in New York, where she majored in business with a focus on merchandising. During her college experience, Lauren interned with some of the biggest names in the industry, including Chanel HQ, Bergdorf Goodman, Elle.com and Salvatore Ferragamo.
After college, Lauren launched her life and style blog, Style Bae. The site is no longer active or managed by Lauren, but it once served as her space to showcase her favorite styles. As a fan of products that use clean ingredients that are safe for your face and the environment, Lauren has called herself a “beauty junkie.” Now she can share her beauty favorites with her fans on her personal Instagram and through her Skincare by Laurens account.
See more of Lauren every Thursday in new episodes of Jersey Shore: Family Vacation.
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