Hollywood actress Priyanka Chopra and American footballer Megan Rapinoe have joined Victoria’s Secret for a new ‘dramatic’ image of the struggling lingerie giant.
The company was known for its annual fashion show featuring some of the world’s best models parading the catwalk in jewelry-encrusted bras and angel wings.
However, the once-growing popularity of the event has waned amid accusations of sexism and lack of diversity.
The last fashion show was in 2018.
Victoria’s Secret has announced a new branding, including the launch of the VS Collective – a group of seven high performing women.
Among them are Indian actress Chopra, 38, top footballer Rapinoe, 35, transgender model and activist Valentina Sampaio, 24, and Chinese freestyle skier Eileen Gu, 17.
The other women in the group are South Sudanese-Australian model Adut Akech, 21, media personality Amanda de Cadenet, 49, and plus-size model Paloma Elsesser, 29.
The roles of the VS collective will be to advise the brand and appear in advertisements, the company said.
Martin Waters, CEO of Victoria’s Secret, said: “This is a radical change for our brand and it is a change that we are embracing from our hearts.
“These new initiatives are just the start. We are energized and touched by the work ahead.
He also announced the VS Global Fund for Women’s Cancers, which will aim to help find treatments and cures for the disease, the company said.
Chopra, who is married to singer Nick Jonas, said: “As we work together to chart the course forward in a new and impactful way, I am not only looking forward to developing future collections that include everyone, but I am most excited for new clients and for those who have always been Victoria’s Secret clients to feel represented and belong to them. “
Victoria’s Secret will part ways with parent company L Brands this summer, it was announced earlier this year.
In addition to accusations that it focused too narrowly on slim models rather than a wider range of body types, the brand’s image has been tarnished by reports of a sexist corporate culture.
And its former owner, Les Wexner, has stepped down from L Brands’ board of directors amid scrutiny of his relationship with pedophile financier Jeffrey Epstein.
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