LONDON, September 28 – British rock legend Queen is opening a pop-up store on historic London’s Carnaby Street this week to mark five decades of performances, despite the death of singer Freddie Mercury in 1991.
“Queen The Greatest” opens on Tuesday and takes visitors back to the beginnings of the group, formed in 1971.
Rockers went on to have worldwide success with songs such as Bohemian Rhapsody, We are the champions and do not stop me now.
Through several thematic rooms on two levels, the boutique traces Queen’s career up to the 2010s, including their legendary concerts and tours of the 1980s.
The store will be open for three months on famous Carnaby Street, in the heart of Swinging Sixties London, a short walk from the store of another cult British group, the Rolling Stones.
A variety of memorabilia is on sale, including a Rubik’s cube decorated with the faces of the band members, a âQueenâ edition of the Monopoly board game and guitars signed by Brian May.
A unique “Queen” pinball machine and concert images projected on the wall give the space a fan club feel. The greatest successes of the group, such as we will Rock You Where The killer queen provide the soundtrack, transmitted through loudspeakers.
“For a Queen fan, this is an amazing opportunity to come here and immerse yourself in the world of Queen, to know that you can come here to talk with like-minded people … and be able to find memories, “Keith Taperell, vice president-president of Bravado, the merchandising company within the Universal Music group, told AFP.
Despite Mercury’s death due to complications from AIDS in November 1991, the group continued and toured again in 2005 and 2008 with To free lead singer Paul Rodgers takes on the role of leader.
Adam Lambert, who was discovered on the reality show American Idol, took over in 2012, traveling the world with the band’s last two founding members, guitarist Brian May and drummer Roger Taylor, on multiple occasions.
Cinema 2018 Bohemian Rhapsody, who traced the group’s history, won four Oscars, including Best Actor for Rami Malek as Mercury. – ETX Studio